Homepage video, landing page video or explainer video? Whatever you want to call them, you’ve probably come across the term “explainer video” and wondered “what the heck is that?”
We’re not sure where the term originated, but the gist is that Explainer videos ‘explain’ what you do, quickly and easily so anyone can understand it.
The easiest way to think of an explainer video is like an elevator pitch. The idea of the elevator pitch is that you should be able to deliver the summary in the time span of an elevator ride, or less than two minutes. An explainer video helps you to deliver that elevator pitch in a consistent way every time. Whether the person is watching the video at three o’clock in the morning or in the middle of a busy day, an explainer video ensures your message is conveyed clearly and your call-to-action is built so your audience know what to do next.
The most popular online video publisher, YouTube receives over 1 billion unique users per month who watch over 6 billion hours of video.2
Stay tuned for next fortnight’s blog where we outline the simple process to producing an effective Explainer Video.
This is an archived post from our predecessor The JOB Creative.
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