We’re for

We’re here to help you clarify, connect and change the game

Persuaders is a corporate communications consultancy combined with a creative agency. We’re a courageous collective of master communicators who build authentic and strategic comms to help business leaders and brands influence their audiences.

No BS here

For the last 7 years we’ve been working with big brands like Qantas, AGL and Optus, to help them tell powerfully persuasive stories that resonate with their audience.

Who we are

We’re a bunch of strategic creative communicators

In other words, we’re here to help you say the right thing, to the right audience, at the right time!

We’re about building robust, strategic communications that get into the heart of your customer and compel them to action. True growth happens when you have the tools and confidence to communicate better.

Jacqui O’Brien, Chief Persuader

About us

It’s always better to put a face to the name. Persuaders
is lead by designer turned comms strategist, Jacqui O'Brien.

Jacqui O'Brien Persuaders
Jacqui O’Brien
Chief Persuader & Creative Director

Jacqui “Rebel” O’Brien is the creative brains of Persuaders having launched the agency in 2014. Known for both her creative innovation and practical design crafting skills, Jacqui aims to flip the script on all things creative. Considered the expert when it comes to world class pitch decks, she has been in the business of ‘deck diddling’ for over 12 years and a designer for two decades. A true creative rebel, Jacqui is unrelenting when it comes to devising impactful pitch decks and marketing communications that truly move the needle for clients.

Jacqui is currently on maternity leave.

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Jackie Kuek Persuaders
Jackie Kuek
Managing Director & Head of Strategy

Jackie’s Chinese name is “Phoenix Rising”, and like a phoenix, she sparks inspiration in all those who meet her, helping clients and team members to shake off the ash and rise to their full potential. A force to be reckoned with in brand and communications, Jackie wields over 25 years’ experience and is an award-winning, values-based leader. Jackie uses strategic communications to deliver transformation at scale, in order to drive lasting social impact. She never stops short of fun-making whilst devising intelligent decks and campaigns that deliver successful results. 

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Debra Jason Persuaders
Debra Jason
Client Services Director

With over 30 years of agency and corporate experience, Debra “Dynamo” Jason is an innovative brand and communications specialist with a buttoned-down approach that clients can depend upon. Her client service skills and branding expertise will see Debra deep in the details and ensuring all facets of the brief have been considered and explored thoughtfully. Deb’s superpower is her adaptability, comfortable across both design and client services. 

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Peter McDonald Persuaders
Peter McDonald
Engagement Director

A dynamic and experienced marketing and communications specialist, Peter “Galvaniser” McDonald, masterfully delivers internal and external engagement campaigns. Channelling creativity in all his life pursuits, Peter has sashayed his way through senior comms positions across government, education and health, with crisis comms keeping him busy over the past few years due to a little old global pandemic. Never the wallflower, Peter has also had a stint as a radio host.  

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Image of Thaleigha Kolovos
Thaleigha Kolovos 
Finance & Business Lead

Thaleigha “Queen Bee” Kolovos knows how to crunch the numbers to keep the Persuaders hive running smoothly. A qualified CPA, Thaleigha has 20 years of accounting experience and has spent the last five years working in media and communications. She works closely with directors to maximise financial and operational efficiencies and has a solid track record of building accounting functions and robust systems from the ground up. Beyond keeping the number bases covered, Thaleigha’s special skills include tap dancing and eating triple scoops of gelato.   

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Tamara Tadevosyan Persuaders
Tamara Tadevosyan
Client Services Manager

Always dependable, accountable and highly skilled at client services, TamTickboxer” Tadevosyan has earnt her nickname by ticking every box from meeting tight deadlines to surpassing client expectations. She energetically brings over a decade of experience working across agency, corporate and charity sectors. Her expertise shines through in the impactful campaigns, events and marketing comms she delivers, forever with a smile on her dial. Beyond Persuaders HQ, Tamara is known for her A-grade skills with knitting needles. 

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Lisa Carlberg
Content Writer

Lisa “Swordfish” Carlberg consistently proves to clients that the pen is mightier than the sword, delivering daring copy and always finding a convincing hook. An accomplished communications specialist, she has worked in communications industries for over 15 years, across TV production, private sector education marketing and local government communications in the UK and Australia. Outside of Persuaders HQ Lisa likes a spot of uke strumming and volunteering for teen mental health programs.

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Loren Keir
Graphic Designer

Loren “Diamond” Keir is an absolute gem at creating sparkly, strategic visuals that impress clients and audiences alike. Having worked as a visual arts teacher for 15 years, Loren’s thirst for knowledge led her to study a Diploma of Graphic Design at Billy Blue. Loren has found her new home at Persuaders as our meticulous graphic designer with a talent for delivering glittering results under pressure. Not afraid to get “down in the dirt”, Loren has played touch footy since high school and can also cook a mean Sri Lankan curry. 

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Our not-so-hidden skills

We’ve got the combined expertise to succeed.


    Strategic planning


    Content distillation


    Conceptual thinking


    Engaging teaching


    Creative storytelling


    Captivating design


    Artful copywriting


    Uncovering insights

We can craft, hone, dazzle, spruce,
add flair and twerk just like any other agency.

Our main game is applying carefully selected strategies to deliver persuasive communications and design content to get the best results for you.

Our mission

We get you talking about what your customers care about

We believe in strategic and authentic communication. We help brands tell their unique story to win over and influence audiences.

Our vision

To build a world of expert communicators

We want to shift how brands are communicating with their audiences and empower professionals to be more strategic with their comms.

Our values

We didn’t have to look far to define what we stand for.
Our values drew from our personal traits and are exemplified through our work.

Constantly curious
Our curiosity will fuel your success.
We’ll challenge assumptions to create strong foundations.
Clarity seekers
We’ll do the digging to bring you clarity.
Collective company
We build lasting, empathetic relationships.
Change makers
We’ll jump out of the safety zone to embrace change.

1600+ businesses trust Persuaders

to clarify their message, connect with their stakeholders, and change the game for good.



Won a


Annual tender pitch for a logistics company
Attracted over


Through an exciting explainer video


Reinvigorated heavy data with an eye-catching interactive report.
Secured a


Capital raise for an old gold mine to reopen
Urgent project? Let's get started