The best way to visually represent the ideas in your infographic is to depict something in close association with your topic. Analogies are a brilliant way to make it easy for the reader to make connections with your insights. People connect with what they already know well, and analogies can transform your infographic into a highly impactful communication piece, that people will want to read and share!

 

CHARTS, GRAPHS & DIAGRAMS

You may be quite familiar with these. Popular visual ones are Venn Diagrams, Bubble Scatter Plot or Speedometer Chart. A timeline is also a good one to convey a sequence of events and to pull out key events for emphasis.  

 

ANALOGIES

 These true analogies look like the physical objects you are familiar with , like a puzzle, an iceberg or a roller-coaster.
 
 

ABSTRACT ANALOGIES

 These are analogies because they are reminiscent of physical objects. However they are simplified and abstract, like a pyramid, funnel or transport route map.  
 
 

ALLEGORIES

Allegories are stories, or a series of analogies. The key is that these stories are familiar enough that we don’t have to retell them, but we should analogy every part of them, for example running a marathon, a factory process or food chain.
 
This is an archived post from our predecessor The JOB Creative. 
 
 

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Surry Hills NSW 2010
Australia