The best way to visually represent the ideas in your infographic is to depict something in close association with your topic. Analogies are a brilliant way to make it easy for the reader to make connections with your insights. People connect with what they already know well, and analogies can transform your infographic into a highly impactful communication piece, that people will want to read and share!



You may be quite familiar with these. Popular visual ones are Venn Diagrams, Bubble Scatter Plot or Speedometer Chart. A timeline is also a good one to convey a sequence of events and to pull out key events for emphasis.


 These true analogies look like the physical objects you are familiar with , like a puzzle, an iceberg or a roller-coaster.


 These are analogies because they are reminiscent of physical objects. However they are simplified and abstract, like a pyramid, funnel or transport route map.


Allegories are stories, or a series of analogies. The key is that these stories are familiar enough that we don’t have to retell them, but we should implement analogies in every part of them, for example running a marathon, a factory process or food chain.

Learn to stun investors with impactful visuals today!

Learn to knock investors off their feet with strategically placed visuals
  • Key pointers from professional designers for the everyday creator
  • Add strategic images that increase the value of your report
  • Short and easy industry standard tips and tricks 


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