Why the name change from The JOB Creative to Persuaders?
We needed the name of our agency to say it all.
Persuaders’ hit the nail on the head. We believe it truly defines the outstanding effect that our client design outcomes afford. We get a kick out of crafting persuasive communications for maximum impact and for commercial gains – and so do our clients.
What do you need from me to get started?
Can I have a brief chat with you guys about my project or communication problem?
Of course, in fact, we love hearing from clients that have weird and wonderful problems that need solving.
So please lock in a complimentary 15 min strategy call with our Head of Strategy. Here our expert Strategist can walk through your communication challenge and what channels you were considering, by asking some probing questions. Then we walk through our methodology and offer some recommendations if possible.
How do you normally work?
This is key to ensuring nothing gets done that doesn’t need to be done, nor do we formulate our own briefs without our client’s input. You know your business better than us – we gladly leave all ego aside.
Next, it is vital for you to be available at the outset of any project to brain dump your entire world (existence), onto our team of experts to absorb like a gluttonous chamois cloth. This begins our Explore Phase in the form of a Discovery Workshop Session.
Our proven 4 x Phased Methodology follows the Explore Phase, Define, Create and Implement Phases – from building the narrative strategy through to design execution and optimisation.
What happens in the Discovery Workshop?
In the initial Explore Phase of any project with us, (once the scope and budget is approved), we love holding the Discovery Workshop session (at our place or yours) – where we ask that you include the brightest and the best brains in your organisation (note, they might be from other teams) to help download all of your organisations’ knowledge around your key communication challenge, so we can upload it into our brains.
This is an integral informative session, structured to extract the gold so we can go away and start building the brief for your project. Once the brief is set we can start the ideation and distillation process. Let the magic begin.
I’m in an corporate organisation, and I have a tight budget – will you charge big agency fees?
We don’t simply create content, we create value. The challenge today isn’t creating content but uncovering what content to create – with your budget constraints in mind.
Our creative solutions are sustainable, user-friendly (think PowerPoint), functional and reliable. We pride ourselves on having a long-sighted approach to your content and communications so that our solutions serve you beyond the initial desired output.
If you are a mid-large sized organisation and you have budget constraints, please always voice this with us so we make sure we work out the best use of it. That said we aren’t built like a big tier agency, nor do we charge like one.
I’m a startup and my budget is even smaller – can we still work together?
Whilst we would love to be instrumental in getting every startup off the ground with much-needed investor pitch decks, sales materials, explainer videos, and infographics for their content marketing needs, we do find ourselves able to service those startups with Series A round of funding and beyond. Usually, by this stage of growth, there are dedicated funds for sales, marketing and new investment pitching.
What’s the average time required for a project?
A lot of projects that come through our agency turn around between 1-3 weeks. We do get the odd SOS call for an emergency 48-hour turnaround! We get it – presentations are the last thing anyone works on. We all know and appreciate more time to work on projects to allow for enough time for circulation and review. And you can be sure to expect better results with more timespan for any agency to digest your problem, distil your message and handcraft it’s visual language to ensure its powerfully persuasive. Sometimes, time is a luxury that a lot of our clients just can’t afford, so we are always there to help.
Got something urgent for us? Speak with one of our team now on +612 8985 9499.
Is making changes to my project, a very complex process?
Usually, PowerPoint presentations and Word Docs are the easiest documents that you can effortlessly make changes into should you need to revise some of your data or copy. We know that these are living documents and most clients need the flexibility to edit their content on the fly – after we have delivered the files. Don’t worry, our team is poised to action any slide amends that are beyond your capability or need that need extra love.
Our PowerPoint Templates are technically sound so you can be assured that they won’t break. Let the reset button be your friend when consistency is key. As for any Microsoft Office document, we use fonts that will work on your machines from the outset of the project to avoid the fonts not loading.
If you have another designed output like an infographic or a printed report built in InDesign, it will be best to action these edits or rework at our studio due to the nature of the Adobe programs suite or its final output, for instance, print. If these edits fall out of scope we will work with you to provide cost-effective amends when you need it. Think of us an extension of your team.
I’m keen to learn how to make an infographic?
There are some guiding principles to understand before making an infographic. Effective infographics each tell a story. If they’re well structured and visually follow a journey they will resonate much better with the viewer. Use a metaphor to spark interest, and this will carry your one key message through your infographic with more impact. They can offer practical value (think tangible assets: cheat sheets, how-to guides), hence making them highly shareable and engaging content. Nonetheless, you must be clear on your call-to-action.
Lastly, the visual appeal of your infographic must be well considered; less copy and more use of icons, pictograms and illustrations to make your infographic pop – and this part is where most need to rely on a designer to assist. Need a helping hand? Call us on 1300 843 562.
What is an infographic?
An infographic is the cross-section of data, design, function and storytelling. We are visual beings, after all, and our brain process visuals 60,000x faster than words. So visual communications are sure bet to make your numbers more human. By using infographics you can clearly and quickly convey a complex diagram to give your lengthy explanation more context and meaning.
The most common infographics that we get asked to produce harness analogies and metaphors to visualise the insight’s narrative. And then the most important aspect, we believe, is our knack at turning these marketing tools into persuasion tools to ensure your audience takes action.
I’m wondering what to include in an infographic?
The unique combination of data presentation with visual storytelling is the key driver behind the popularity of infographics and in an age where data is everywhere, they have become genuinely indispensable. Here are 4 ideas to include in an infographic :
1) A Data Story
A good infographic starts with a solid story. This often roots from some sort of data that is visualised to make it more understandable. For purposes of an effective infographic, the story needs to be succinct. This shouldn’t be lengthy, it is an idea that comes to life within a few hundred words with great headlines and a visual theme that ties it all together.
2) Visual Style and Flow
Graphics are at the heart of the infographic. Creating beautiful graphics for your infographic is important. People expect good visuals when they are looking at an infographic and information should be arranged in an attractive way that appeals to your target audience. Here are some simple tips:
Adhere to a consistent style : Even a small-format story needs to include consistency. Place information using an inverted pyramid, meaning that the most important information is at the top and gets less significant as the user moves down the image.
Keep it clear : Optimally, users should be able to see most of the information at a glance and everything should be readable. If you find that your infographic needs to be a little on the large size, break it into manageable parts so that all the information from one section is viewable at one time.
3) Valued information
One of the most important aspects of an infographic is the information that you include. It should be on a topic that is valued by your primary audience. By addressing customer concerns, you can use your infographic to give them the valuable information they want while handling customer objections.
4) Call to Action
Don’t forget that your infographic should always have an end goal. Why did you make it? What should people who see it do? You can remind users to share on social media and don’t forget to include your branding or identification in the infographic. By including a call to action it can help increase the ROI on your investments.
What is an interactive infographic?
An Interactive infographic takes the standard infographic and takes it to the next level. Using graphics and charts to visualise data, while also incorporating dynamic elements, like questions or pop-ups. This combination allows users to explore a dataset for themselves – often by providing details on mouseover, giving different coordinated views, or panning and zooming. By integrating interactive elements as the user navigates through your infographic, visitors can see how their beliefs, results or problems directly compare to the larger data set in real-time.
How to make a presentation for investors
You have a genius solution to a problem we have. You are after some much-needed investment capital to bring your disruptive idea to fruition. Then a pitch deck is the first tool you need in your start-up kit!
At a high level, you will provide your audience with a quick overview of your business plan. More often than not, you will present your pitch deck during a face-to-face or online meeting. And it’s important to remember that a pitch deck ultimately needs to persuade investors, customers, partners or co-founders. Hook them in by telling a story to engage them emotionally. To get Investors buy-in you need to showcase the strengths and talents of the founder team, because ultimately people buy people. Ask us about the 12 most crucial slides that should be in your investor deck.
Lastly, you only get one chance to make a good first impression – so make it count with a persuasive and visually engaging pitch deck. Need a hand to structure your pitch deck? Do you need to weave an engaging narrative with persuasive graphics to ensure your offering is memorable – look no further drop us a line [email protected].
What is a pitch deck?
A pitch deck is a brief yet persuasive presentation. Not only do these pitch presentations educate a prospect or customer about your product or service offering, but they seek to influence their purchase decisions. We know that winning over the viewer doesn’t just rely on luck these days.
These pitch deck presentations are often created using PowerPoint, Keynote, Prezi or live as an Interactive PDF, and can be instrumental in persuading your audience to take action. Think sales presentations, your company credentials, or Interactive POS sales tools – to engage new business opportunities to close more deals. Hence why we often refer to them as Persuader Pitches.
How to make a good pitch?
Did you know that salespeople on average spend 17 hours per week looking for presentations on their company’s system, writing or tailoring them! That is mind-boggling to any business manager – not to mention a sheer waste of valuable face-to-face selling time. To solve this common issue, we suggest every organisation should invest in a PowerPoint Template for their sales team and organisation. Put together with a great slide library, you will afford your sales team more time out there selling rather than making new slides each and every time.
Your prospect or client’s engagement is vital to hold their attention long enough to go in for the ask. ‘What’s in it for me’ (your audience, that is) should be your mantra when writing a pitch deck. Tailoring these pitch presentations shows that you care about personalisation and making their experience unique. Think about how you can select relevant works, case studies or recommended products to demonstrate rather than taking the cookie-cutter approach. Also think about only putting in the high-level information and graphics that are helpful to your message, as you will be talking to these slides to give them more context at each point throughout the pitch.
We work smarter at Persuaders to draw from our sure-fire persuasion tactics and frameworks to give you the competitive advantage at your next pitch. To ultimately help you grow better and faster. We love creating powerfully persuasive pitch decks for our clients! Ask us about designing one today – [email protected].
How to design an effective PowerPoint presentation
To really truly do a brilliant job at creating a professional PowerPoint presentation – will always present challenges for the creator. Time is usually never on their side. Nor are many corporate executives trained in complex design programs to add visual value to their slides.
Also, the art of storytelling isn’t a skill most possess naturally and often distilling down your complex messaging needs external help. You know your business too intimately to eliminate non-essential detail from your slide deck, and this, therefore, leads to lengthy and labourious report-style presentations. Unless you are creating a leave-behind deck, the presented format should become a visual aid rather than something you will read from – word for word. You always have to work with the audience in mind.
Our team of Persuaders make sure we know your audience implicitly from the outset of a project, and honour their expectations in the design experience we craft. We even get a kick out of it. No more death by PowerPoint.
I want to know how to make a PowerPoint presentation
A true test of your basic marketing and business skills (..and your patience) can be working with Microsoft PowerPoint. It calls upon the creator to cleverly demonstrate design skills, technical literacy, and showcase their personal sense of style – no easy feat for time-poor executives. So often these extremely important communication pieces are left to the last minute for either the fear of tackling the PowerPoint program itself or the lack of creative design abilities to pull a rabbit-out-of-a-hat at the 11th hour!
No matter how well spoken your presentation is, a bad visual experience can ruin it for the audience. Therefore planning is key. Generally speaking, keeping it simple will be the best place to start. The 10/20/30 rule is easy to remember Read more here. a
And also read our Top 10 Tips to creating Awesome Slides:
- Keep it Simple. PowerPoint uses slides with a horizontal or “Landscape” orientation. …
- Limit bullet points & text. …
- Don’t distract with poor use of transitions & animation
- Use high-quality graphics. Think Infographics
Have a visual theme, but avoid using PowerPoint templates. …
Use appropriate charts. …
Use colour well. …
8. Choose your fonts well. 9. Use video or audio. 10. Spend time in the slide sorter looming at the flow of the presentation.
What is the difference between a Slide Library and a Master Template?
When you work with us to design and build a corporate PowerPoint Presentation Template for your orgnaisation, you can be assured we create these to be idiot-proof. This will ensure you can retain brand consistency across the team and put your best foot forward. After all, isn’t PowerPoint the most used tool in your company?
What is it?
A Master Template is a base form of a PowerPoint template which houses everything in it’s Master slides, and nothing on the ‘front end’. This keeps the file size minimal, allowing it to be easily emailable.
Features & benefits
- Small file size
- .potx file can’t be overwritten
- No pre-populated slides (no existing slides to delete every time you open the presentation template)
- Theme, charts, fonts and colour files are contained, and if installed correctly, these can be pre-loaded into the program itself across the team
- Unless the user knows how to access the Master slides items can be inaccessible if they live on the ‘back-end’ – removing the temptation for editing brand elements and layouts
What is it?
A PowerPoint template’s Slide Library showcases all the possibilities and examples for slide layouts and its contents. This library of slides houses many elements on the ‘front end’ for ease of copying, sharing, re-using and building presentations.
Features & benefits
- Slightly larger file size (dependant on how many slide feature in this file)
- .potx file can’t be overwritten
- Pre-populated slides (more to delete if building from this file)
- Ideal for an icon suite, logos, all styled tables, charts
and complex diagrams, and commonly used slides with elements that need to sit on the ‘front end’
- Elements that aren’t locked into a Master slide will be accessible from this library of slides
How can I add/remove/update data once the final report has been made?
Usually, PowerPoint presentations and Word Docs are the most functional documents that give flexibility to our clients’ for building build reports with. This allows them to effortlessly make revisions to their data or copy. We know that these are living documents and most clients need the flexibility to edit their content at the 11th hour.
A great way for us to work with you at Reporting time is to begin the design and build a Report Template in Word or PowerPoint, early, before all of your content is finalised. This means you can work straight into the designed version. From here when the content is coming together we can start to illustrate and build infographics, graphs and diagrams to hero certain company highlights as you drop the content in. Our Microsoft Templates are technically sound so you can be assured that they won’t break. Let the reset button be your friend when consistency is key. As for any Microsoft Office document, we use fonts that will work on your machines from the outset of the project to avoid the fonts not loading.
When creating a report document built in InDesign, it will be best to action these edits or rework at our studio due to the nature of the Adobe programs suite. We offer after-hours report design services to finalise your important document in time for the deadline. Think of us an extension of your team.
Do I have the authority to make changes in the report or do I have to contact Persuaders?
What is an annual report?
An annual report is a comprehensive report that documents a company’s activities and finances during the previous financial year. This is typically created for stakeholders or other interested parties to inform them on the company’s highlights and financial performance. However annual reports simply presents facts, statistics and financial figures that are unlikely to effectively engage your audience. It’s important to remember that those who are reading your Annual Report already have a valid interest in your company, which poses an incredible opportunity for you. Don’t let that opportunity pass you by because of a lacklustre and dull report.
These days, it is important to ensure that your Annual Report carries impact and acts as a key selling tool for your company, it’s essential for you to communicate your brand’s story. Your Annual Report needs to be a compelling publication that accurately reflects the values, vision and mission of your organisation, and tells the journey of your success. Through strategically crafting the words you use and the visual presentation of your document you can create an Annual Report that portrays a unique, engaging and memorable experience for your effective audience.
How do I write an annual report ?
Annual reports are formal financial statements that are sent to company stockholders and various other interested parties yearly. The reports detail the year’s operations and discuss the companies’ view for the upcoming year. It is a legal requirement in Australia and many other countries for all public companies to publish annual reports. At it’s very fundamentals, an annual report includes:
- General description of the industry in which the company is involved.
- Audited statements of income, financial position, cash flow, and statements providing details for various line items.
- A management’s discussion and analysis of the business’s financial condition and the results that the company has posted over the previous two years.
- Listing of the company’s directors and executive officers, as well as their principal occupations.
- A brief description of the company’s business in the most recent year.
- Information related to the company’s various business segments.
- Market price of the company’s stock and dividends paid
Some companies provide only this minimum amount of information, reports of this type usually are only a few pages in length and produced in an carefree fashion that doesn’t effectively engage the audience. For these companies, the primary purpose of an annual report is simply to meet legal requirements without encouraging investor buy-in.
What is the role of internal communications?
Effective internal communication helps ensure that all members of the organisation are working collaboratively towards a common goal. It develops a cohesive culture and empowers employees to make the right decisions in line with the organisation’s goals.
Why is internal communication important for success in business?
Workforce demographics are changing. Each successive generation from Gen X onward has been more and more discerning about how their employers talk and listen to them. They have less time for office politics and they demand increased collaboration, transparency, and feedback. They’re working differently, and they require tools that can set them up for success in this new environment, where internal communication plays a greater role than ever before in aligning people behind common goals. Organisational development and transformation are tricky to navigate in large organisations and so carrying the voice of the Executive team or CEO through to all levels – in the most authentic voice/light/fashion – is key to having the majority of the workforce aligned, cooperative and engaged.
Why would I need an explainer video?
Are your service offerings to complicated to explain? Are your consumers not retaining the information they need? Are your consumers bored of reading lines and lines of text?
If so, then you need explainer videos! It’s typical for consumers to choose whatever information that they need based on how easy it is to process. Why? This is because humans tend to avoid task in which are too demanding in a cognitive way. Considering that video content is processed 50,000 times faster than text, It’s a no brainer that consumers will always choose video over text when searching for information. Furthermore the average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. Meaning that by using explainer videos, consumers are more likely to remember your information.
How can videos help my business?
There are many reason’s why videos are good for you businesses. Here are just 4 benefits showing how they can help:
- Increase conversion rates
According to a recent survey conducted by Video Rascal, 85% of audiences are more likely to purchase a product once they see an accompanying explainer video
- Clarify the objective of your message
Text can be tricky since there are so many ways consumers can interpret what they see and read. Explainer videos but though all the data and clutter to deliver a concise and engaging message.
- Help your audience retain information
The average person retains only 10% of what they hear, but retain 50% of what they see according to a study conducted by Wharton Research Centre. Consumers, therefore are more likely to remember more of what information is shared in a video and are more likely to share it with others.
- Make your pitch entertaining
If you need to cover a lot of information in your pitch, then it may be at risk of being stale of just pure boring. Liven up your pitch by using a video instead. PowerPoint slides with a bunch of words and charts don’t do much to engage your audience. However, a well-placed video with a solid script and engaging visuals can capture the attention of your audience almost immediately.
What is an explainer video
An explainer video is a short animated video that focuses on explaining a key message in a simple but engaging and compelling way. Utilising clear, appealing and attractive visuals that quickly grab the viewer’s attention. Videos can be both informational and educational. Generally explaining what the company offers and how it can help the customers with their problems. It can be seen that 85% of audiences are more likely to purchase a product once they see an accompanying explainer video.