Anyone in the startup phase of a business is likely to have a ‘to do’ list as long as Sydney’s cross-city tunnel and, in this game, it’s crucial to know where your priorities lie to see a return on your valuable time. With that in mind, almost one-third of small businesses (30.9%) say their primary goal is driving sales.
We would agree boosting sales should be a top priority for any startup founder – it’s a process that validates your business model, products and services while generating that must-have revenue for growth and development. This is why we’re going to tell you how to make a winning sales presentation, especially for your startup.
Sure – you might be thinking “How is a startup sales presentation any different?” Well, unlike more established businesses that often build presentations on a foundation of assumed in-market awareness – as a startup, your presentation will need to kick-start a great new conversation that lasts a long time after you disconnect your laptop and exit the room!
Yes, it’s about getting off on the right foot with target audiences that have ditched traditional sales tactics in favour of personable experiences and fresh persuasive stories. But this isn’t all that’s unique about a winning startup sales presentation – it should also be created in a way that makes it easy to refine and rework as your business and products evolve.
So, let’s get started!
Who are you and what are you doing?
Otherwise known as the ‘hook’ – anyone watching your presentation will be looking to find something unique about your business and how this ‘uniqueness’ could benefit them. That’s right, you’re unlikely to captivate and persuade your audience with a presentation that looks and sounds like it’s reinventing the wheel.
So, open your presentation with a slide that simply explains your background story (why you do what you do), your product’s unique value proposition and how it solves a problem experienced by your target customer. Sharing relevant statistics and posing questions to your audience are great ways to pique their curiosity right from the get-go.
You’ve grabbed the audience’s attention with promises of amazing things but beware – it won’t last unless you quickly move on with some credible proof. Yes, audiences today are highly sceptical beasts unless you feed them a few facts and stats!
Seize your opportunity to create an awe-inspiring visual display of customer testimonials, case studies and impressive statistics that substantiate the performance of your products – products they’ve previously never heard of. In fact, reports suggest customer testimonials nearly always outperform sales copy – how about that?! High-quality images and sharp graphical representations in line with your brand could also do wonders for delivering a more credible and engaging story.
How your unique solution works
At this stage of your presentation, you will have achieved two things: You’ll have built a rapport with your potential customers and successfully persuaded them you have something to offer that’s truly unique.
But, when it comes to really understanding how your products or services work in real-life scenarios, will your verbal explanations and impressive opening ‘hook’ be enough to make the big buying decision? Probably not. This why now is the perfect time in the structure of your presentation to insert smart infographics and diagrams to ensure your new potential leads have nailed those core concepts.
Don’t ruin all that hard work by dropping the ball right at the end. Your last slide should always contain a call-to-action that anticipates every possibility and doesn’t leave anyone hanging. For example, perhaps you’ve done such a great job people are already reaching for their wallets; so, tell them how to buy or subscribe! But, for those more cautious leads, your call-to-action could also direct the audience to further information and resources, details about a free trial, or contact details so they can engage in further discussions with your business.
When it comes to creating killer startup sales presentations that keep on delivering, don’t be afraid to keep it simple for a more engaging, punchy and persuasive experience. What’s more, with a simple and well-structured template, those tweaks and amendments as your business evolves will be so much easier and quicker to implement. And remember, as a growing startup, efficiency and speed will be essential to getting in front of those leads first!