We are a CX agency in Sydney who helps find out what they want,
what they really really want.

Customer Experience Workshop

Dig deep to understand what your customer really wants. Walk away confident that you know how to get them across the line.


Workshop overview

It all starts with your customers. But how well do you know them?

Gain clarity around what makes your customers tick and learn how to deliver your offering in a way that will appeal to them. We use proven frameworks to map out behavioural insights relating to your target market.

Designing the right thing, designing the thing right.

Creating anything, whether it’s products, visual assets or messaging, should be informed and designed with your customer in mind. This is the foundation for everything your business does. If it’s not, it should be!

Grow your movement

Keep your audience coming back by investing in your long-term relationship. Once you understand who they are, you can align your offering to their needs, eliminating questions around their choice.


Workshop content

What we’ll cover in the workshop:

Persuader facilitators will take you through a number of tools to help you get to the heart of your customer. These are the most commonly used tools:

  • Target personas
    Clarify what your average customer is like?

  • Empathy maps
    Who is your customer? How much do you really understand them?

  • Customer journey
    What are all the touchpoints your customer has with your business and how can these be improved?


Workshop outcomes

What can you expect to learn?

Walk away with resources and insights garnered from facilitators who are passionate about finding ways to improve your customer communications.

  • Gather insights
    Understand how your customers and/or internal teams think, feel and act.

  • Journey mapping
    Identify key touchpoints and map out your customer journey, so you can clearly see where you need to improve.

  • Tools and artefacts
    Build empathy maps and decipher customer psychographics to start understanding your persona.

  • Themes, goals and opportunities
    Identify opportunities and how to approach them.

  • Recommendations
    Facilitators may recommend what future research and tools will benefit your organisation.



What our participants say

Persuaders uncovered the key messages that enhanced the overall pitch, making sure we looked and sounded like the professionals we are. The entire project was a refreshing take on how agile agencies can provide personalised, careful attention that often gets overlooked with larger creative studios.

Simon Borg, CEO, Navia

We chose to work with Persuaders as we needed another perspective on our corporate communications. They supported us by developing our case studies, capability statement, corporate messaging and development of our investor presentation. Feedback from our key stakeholders has been overwhelmingly positive and our messaging is a lot cleaner. Our whole business is better for the experience and we have a new perspective on messaging.

Lewis Utting, CEO, SciDev

Want to learn more?

Download Brochure

Take it to the next level:

Make pitching effortless with our Platinum Persuader Pitch Program

  • Win more deals with a strategically crafted, eye catching pitch deck
  • Let your audience take control with interactive functions that encourage engagement
  • Extend your influence with pre and post-pitch materials
Learn more

Master your stage presence with public speaker training

  • Get tips and tricks to master your nerves
  • Practise and get feedback from expert coaches
  • Learn the best ways to structure, prepare and deliver a presentation or speech
Public Speaking Training

Take it up a notch with presentations that craft an inspiring story

  • Learn how to define and apply a narrative structure to structure presentations other other communications
  • Discuss the best ways to emotionally engage your audience
  • Pick up tips about little-known persuasion tactics and design techniques
Story Sliding

Untangle mixed messages with a Narrative Finding Workshop

  • Review the main components of building a brand story
  • Practise creating your own brand story, with feedback and tips from experts
  • Learn the many ways storytelling can be applied to your business communications
Learn more

Connect your brand language and visuals in this hands-on workshop

  • Bring the personality of your business to life with inspiring visuals
  • Discuss the use of patterns, icon, imagery and more
  • Understand how your branding can positively affect audience engagement
Learn more

We’re people-people and love to work with teams in person.

We’re people-people and love to train teams in person.

We can come to you or host at our offices in the Sydney CBD.

illustration of laptop with a woman on the screen

Not in Sydney?
Prefer a virtual setting?

No problem! We’ll split your team into groups of up to six to conduct digital sessions. We’ll make sure your team gets maximum engagement through the sessions at no extra charge!