Briix
FinTech start up Briix worked with Persuaders to build their narrative strategy and design a winning investor pitch deck
Persuaders worked with FinTech / property investment start up, Briix, to create their narrative strategy and develop their visual style in preparation for a major series A investor pitch.
Read on to learn more about the pitch we delivered.
The Brief
Briix is a fintech start up with the aim of making investment properties more accessible and straightforward. They reached out to Persuaders with a request to assist with pitch deck strategy and design. The business had obtained initial investment and was preparing for a series A raise of AUD$10-15M.
Briix had a logo and fonts, but no further brand assets and relied heavily on the Persuaders team to build out a fuller look and feel based on those assets.
They also needed to develop their brand story, which would enable them to connect with consumers and intermediaries once the business officially launched.
The Solution
To begin, we conducted a Narrative Finding session with Briix’s leadership team to gain a deeper understanding of their key audience, the problems they face and what they stand to gain from investing with Briix.
We then used that information to build the messaging architecture and key customer narrative.
From there, our design team took inspiration from the Briix logo and initial property developments to deliver a polished, impressive looking interactive pitch deck.
The Outcome
Briix was able to raise approximately AUD$15M using this pitch deck. They continued to work with Persuaders to create variations of the deck for future investment rounds and for potential clients.
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