The videos assisted in the recruitment of more than 500 community groups in its first 3 months.
The campaign continues to steadily build momentum. Since being launched in August 2018 the videos prove to be a valuable persuasion tool. This is aiding to raise much-needed funds for community groups across the country. The videos have received hundreds of views each month. The simple communication method continues to encourage program participants to connect.
The campaign continues to add value to Cash Rewards as users engage with the content. As a result, the community partner fundraising program continues to grow. This is creating a long term return on investment for the Cash Rewards video campaign.
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