JACQUI O’BRIEN,
CHIEF PERSUADER

Yes, our work is pretty. We can craft, hone, dazzle, spruce, add flair and twerk just like any other agency. But unlike all the other full-service agencies we are content focused with persuasion as our main game.

We are experts in telling powerfully persuasive stories through creating effective communications, whilst remaining medium agnostic.

Persuaders is a content-focused design agency that operates as the strategic visual voice for your brand.

We help you develop persuasion tools to influence your stakeholder groups for your most important communication initiatives.

Working with big brands such as Qantas, AGL, Optus, Westpac, Spotify and Mirvac. We have a passion for pushing communication and design boundaries to help organisations achieve their goals.

The Persuader values

We Are Family

We may not have it all together but together we have it all.

Back Yourself

Right or wrong make a decision. The decision to believe in yourself is the most important.

Nimble In Nature

Committed to our decisions but flexible in our approach.

Always Growing

Constantly stepping out of the safe zone and into the extraordinary.

Stay Curious

Curiosity, especially intellectual inquisitiveness is what sets us apart.

Healthy Habits

Our wellbeing is paramount. A healthy body connected to a healthy mind.

In this era, it’s all about how successfully we convert the skeptics, change minds and influence decisions for our clients.

If your aim is to persuade more effectively – whether you’re presenting to clients, reporting EOFY figures, engaging your employees, pitching to prospects or using video to tell your brand story – we’ve got you covered.

Our methodology

Phase 1

Explore

PHASE 1

Explore

Why are you doing this? How will we do it? Here we lay the foundations to create solid strategies. We work through your supplied content and assets to find consistencies and jumping-off points. We explore the current visual systems and the greater context of how the event collateral and outputs will be viewed and engaged with. Here we gain a full understanding of the purpose, intention and explore relevant factors.

Phase 2

Define

PHASE 2

Define

What is the breadth and detail of your approach? Build a solid engagement strategy to ensure the key messages can be visually communicated, effectively and our creative process runs efficiently. Here we conceptualise the visual look of your content and other key touch-points.

Phase 3

Create

PHASE 3

Create

Working our magic, sparkle and flair to your project. Our creative team weave their magic to produce a highly engaging set of persuasive tools and outputs for communication initiatives.

Phase 4

Implement

PHASE 4

Implement

Making sure help is where it’s needed. During this review and implementation processes, we help you gather feedback and user comments to implement improvements to the design. Other measures can be achieved with analytic software and qualitative surveys devised and carried out to gain deeper insights into the effectiveness of the output.