Unisys stands out from the crowd with custom graphics and a new way of communicating

Unisys came to Persuaders to create a one-page handout for a digital summit. The global IT company presented at the summit to solve software and technology challenges the government faces in updating their current processes. They wanted to create a simple document that would explain three product offerings to potential customers. The original content was product driven with key features the software could provide. They trusted us to create their handout in a quick time frame and work to external printers’ specs.


Scroll to see how we visualised their handout.

01 narrative
08 pages
03 regions
04 characters
14 new icons
the brief


Unisys asked for one A4 flyer with product specifications to share with customers. It was very straight forward but was filled with jargon. As persuasion specialists we encourage clients to get past the old product-centric way of pitching offerings. Instead we prefer to address the customer. Additionally we explored other options to  make the Unisys’ content engaging and stand out from the crowd.

We wanted to make Unisys stand out against the rest!

So how do you get noticed among a sea of handouts?

The Solution


This sparked a new way of communicating with their customers. The one-pager was transformed into an eye-catching illustrated booklet bound to grab attention. Persuaders integrated Storyselling techniques to tip the product-centric content on its head. This new structure allowed the customer to be at the centre of the story and excluded unnecessary jargon.

We stepped out the customer’s problems and challenges, and identified the need for a solution to fill the void. Persuaders positioned Unisys as the guide who offered a reliable plan to deliver success. The peace of mind that Unisys could provide from their set of cyber-security products and services was a central theme. The story built a sense of trust and confidence that they were perfectly positioned and equipped to deliver results at governmental scale.

The event went well and the booklet looked really good.”


DIANE McCall,Marketing Manager | APAC, UNISYS
The outcome


The A5 booklet had characters, bright brand colours and patterns to draw attention. Printed on an uncoated stock to keep it tactile in a sea of smooth coated A4 pages from competitors. As a one-off handout, Unisys was happy to push the boundaries and step away from their normal content.

Out of the box thinking

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