Unisys stands out from the crowd with custom graphics and a new way of communicating

Client Need

Unisys came to Persuaders to create a one-page handout for a digital summit. The global IT company presented at the summit to solve software and technology challenges the government faces in updating their current processes. They wanted to create a simple document that would explain three product offerings to potential customers. The original content was product driven with key features the software could provide. They trusted us to create their handout in a quick time frame and work to external printers’ specs.

ANZ Logo
1 professional pitch presentation

1

New Narrative

Persuader Graphics
1 professional pitch presentation

8

Custom Pages

The Brief

Unisys asked for one A4 flyer with product specifications to share with customers. It was very straight forward but was filled with jargon. As persuasion specialists we encourage clients to get past the old product-centric way of pitching offerings. Instead we prefer to address the customer. Additionally we explored other options to  make the Unisys’ content engaging and stand out from the crowd.

The Solution

This sparked a new way of communicating with their customers. The one-pager was transformed into an eye-catching illustrated booklet bound to grab attention. Persuaders integrated Storyselling techniques to tip the product-centric content on its head. This new structure allowed the customer to be at the centre of the story and excluded unnecessary jargon.

We stepped out the customer’s problems and challenges, and identified the need for a solution to fill the void. Persuaders positioned Unisys as the guide who offered a reliable plan to deliver success. The peace of mind that Unisys could provide from their set of cyber-security products and services was a central theme. The story built a sense of trust and confidence that they were perfectly positioned and equipped to deliver results at governmental scale.

The Outcome

The A5 booklet had characters, bright brand colours and patterns to draw attention. Printed on an uncoated stock to keep it tactile in a sea of smooth coated A4 pages from competitors. As a one-off handout, Unisys was happy to push the boundaries and step away from their normal content.

Drive engagement with visuals that communicate your key message.

Contact our team through hello@persuaders.co or call +612 8985 9499. We’ll help you design amazing infographics.

(02) 8985 9499

Request a call when it suits you

hello@persuaders.co

Send us your brief

Visit Us

Suite 4/535 Crown St, Surry Hills NSW 2010, Australia

(02) 8985 9499

Request a call when it suits you

hello@persuaders.co

Send us your brief

Visit Us

Suite 4/535 Crown St
Surry Hills NSW 2010
Australia