Unisys came to Persuaders to create a one-page handout for a digital summit. The global IT company presented at the summit to solve software and technology challenges the government faces in updating their current processes. They wanted to create a simple document that would explain three product offerings to potential customers. The original content was product driven with key features the software could provide. They trusted us to create their handout in a quick time frame and work to external printers’ specs.
The A5 booklet had characters, bright brand colours and patterns to draw attention. Printed on an uncoated stock to keep it tactile in a sea of smooth coated A4 pages from competitors. As a one-off handout, Unisys was happy to push the boundaries and step away from their normal content.