Stockland
A captivating report design enabled Stockland to visually present their company's goals and outcomes to key stakeholders
Client Need
Stockland wanted to visually present their company’s goals and outcomes to key stakeholders. They needed to appeal to their investors, shareholders and partners through a clean and polished presentation.
Stockland asked Persuaders to deliver a captivating presentation that was consistent with their brand, simple and clear. We created both a polished PowerPoint presentation design for the initial meetings and an appendix for them to take away.
Stockland used these tools to help gain the trust and confidence from their audience, confirming the value of their portfolio.
The Brief
The Solution
Research has shown that a well designed presentation can improve audience engagement and interest. Stockland trusted Persuaders to take on that challenge for them.
Stockland’s presentation consisted of complex content, which needed to be untangled and redesigned. By structuring the content in a simplified way, we identified an opportunity to increase engagement and retention. We collaborated with the client to select the significant elements of importance to the audience. By eliminating unnecessary information, we were able to deliver results in an easily understandable format.
As there was a lot of information to compile, we proposed to also have an appendix created. All the essentials were in the presentation, while the appendix provided more in-depth details. This reduced the chances of overwhelming the audience during the presentation. It also assisted with creating a narrative structure within the presentation.
As this can also be printed, the appendix gives the viewer the option to take this additional, more in-depth information with them.
The Outcome
The Persuaders team has transformed Stockland’s problem into two solutions: the initial request of a presentation plus an appendix. We adhered to their request and kept the presentation design corporate and clean. By adding images of their existing communities, the presentation also felt inviting. Additionally, it highlighted their key message and strategy of building thriving communities. We utilised colour and iconography to highlight facts and figures that were important to their stakeholders.
The new presentation is both engaging and informative. The design highlights their vision of sustainable, thriving communities.
Stockland shared this presentation with investors, shareholders and partners. Their team was able to deliver it with confidence and provide their audience with something to take away, so they could discover more.
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