Qantas Inflight Wi-Fi Instructional Video

As the new instructional Wi-Fi video has been implemented, the communication initiative will aid in getting more passengers up and away on the wifi, whilst they travel domestically.

Results Driven

As the new instructional Wi-Fi video has been implemented and continues to roll out across the full fleet of A300, Qantas is hopeful that this important communication initiative will aid in getting more passengers up and away on the wifi, whilst they travel domestically.

A simple yet premium, easy-to-understand step-by-step instructional video on how to activate in-flight WiFi on your device, to be played to customers once onboard.

1 in 2

Choose Wi–Fi over alcohol

88%

Passengers that gave their Wi–Fi experience the thumbs up

15M

Per year view the video to assist staying connected in the air

78%

Asia–Pacific passengers will rebook with an airline for inflight Wi-Fi

Solving the Problem

Qantas is planning to bolster the in-flight communications to help drive the free Wi-Fi awareness and usage, and one component of the communication initiative is to educate passengers on how to connect to the Wi-Fi to help reduce any ‘not sure how it works’ barriers to usage.

The cabin tends to be noisy and so we needed to capture all the key instructions into the visuals on the screen and we did this using typography and characters walking through the steps.

Qantas explainer video

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1300 843 562

Request a call when it suits you

hello@persuaders.co

Send us your brief

Visit Us


270 Devonshire Street
Surry Hills NSW 2010
Australia