Qantas

A short and to the point promotional video made by us for Qantas Airlines promoting their new fleet naming competition and encouraging people to participate.

Persuaders videos logo
  • Animation
  • Campaigns
  • PowerPoint
phone and laptop both showing videos relating to the qantas dreamliner naming campaign

Client Need

Qantas is Australia’s premier airline and one of the nation’s most recognised brands.

In 2017, they took delivery of new 787-9 Dreamliner aircraft. This was a particularly important delivery as this amazing new aircraft would enable them to launch new routes and expand their network, including Perth to London direct.

To drive awareness and hype, they decided they decided they needed a video campaign and engaged Persuaders to assist.

The Brief

As Qantas prepared to launch the new Dreamliner Fleet, they had the fantastic idea to launch a competition inviting the public to submit ideas and help them name the Dreamliner Fleet. The word about the competition would be spread across their social media channels and website, in addition to being shown on flights across the Qantas network during the campaign period.

As part of the naming competition, a video campaign was run by Qantas. The videos needed to communicate that the new aircraft was coming and the public had the chance to name them.

Solution

We created a bright 60 second animated video campaign with clear messaging. The competition mechanics and script for the video were displayed visually, so sound was not required which reduced the barriers to entry.

The cabin tends to be noisy, so we needed to account for the fact that this campaign would be promoted in-flight. As such, we incorporated all key instructions into the visuals using typography and characters demonstrating each step.

a selection of keyframes from the qantas dreamliner naming campaign video lined up

Your explainer videos are excellent, your process is quick and efficient and are very good at interpreting briefs. Overall it feels like a partnership.

Emma Tilley, Marketing Manager, Qantas
Urgent project? Let's get started