Dreamliner Launch and Fleet Naming Competition

Taking the Qantas Dreamliner to New Heights. Australia’s national carrier had a problem – what should they name their new aircraft fleet?

Results Driven

When launching their new fleet of Dreamliners Qantas were facing a challenge – what would they name them?

The challenges turned into a PR opportunity as a national naming competition was launched.

We helped to spread the word in a fun and communicative Persuader video that launched the competition and prompted the public to cast their votes online.

#1  Video Campaign

#1

Video Campaign

58K

views in the first 24 hours

64K  views in the first 5 days

64K

views in the first 5 days

#2

Video Campaign

5.39K  views in 3 hours

5.39K

views in 3 hours

18 K views in the first 6 hours

18K

views in the first 6 hours

Solving the Problem

We created an bright and to the point 60 second animated video, the competition mechanics and script for the video were displayed visually so sound was not required, reducing barriers to entry. The engaging video was shared and posted across social media and the Qantas website generating site views and creating awareness and participation.

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1300 843 562

Request a call when it suits you

hello@persuaders.co

Send us your brief

Visit Us

270 Devonshire Street, Surry Hills NSW 2010, Australia

1300 843 562

Request a call when it suits you

hello@persuaders.co

Send us your brief

Visit Us


270 Devonshire Street
Surry Hills NSW 2010
Australia