Qantas is Australia’s premier Airline and most recognised brands.
In 2017 they took delivery of the all new Dreamliner aircraft. This was a particularly important delivery as this amazing new aircraft would enable new routes.
Qantas has had a desire to reach major destinations in a direct way. This new aircraft would enable the direct Perth to London flight.
Qantas wanted to ensure the travelling community had a chance to name this aircraft and a competition was seen as a great way to engage with the audience.
Facebook video views
The overwhelming response to the competition was much higher than originally expected. A second video was created to maintain the momentum it had picked up. The engaging video was shared and posted across social media and the Qantas website generating site views and creating awareness and participation.
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