Dentsu Aegis Interactive Microsite

Unique, interesting and exciting digital thought pieces.

Client Need

Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company.

The client often gathered interesting data points on digital marketing and wanted a way to communicate these points to potential and existing customers in a report. The report would need to be interactive.

Black Dentus Aegis Network logo

52  Insights created

52

Insights created

77.9%  AU

77.9%

Australia

7.8% other countries

4.4%

United States

Persuader Graphics Icon

0:41 sec  Average site duration

0:41 sec

Average site duration

7.8% other countries

7.0%

United Kingdom

7.8% other countries

2.9%

New Zealand

The Brief

With 52 unique and interesting digital thought pieces, linking off to supporting articles, Dentsu Aegis wanted a tool to be able to share this information. The tool would generate interest and engagement with the parent company brand across Australia.

A key deliverable was the facilitation of data sharing through internal networks and across social media. Mobile compatibility was a major factor.

The tool should be visually appealing and eye-catching to an audience that’s ingrained in the digital media space daily.

The Solution

We proposed an interactive micro-site comprising of bespoke designed and animated tiles that link through to the respective articles.

Icons, colour and images were used to create a vibrant and visually engaging content hub.

The tiles were created so they could be used and reused across social media channels and internal communications.

The Outcome

 

Thank you and your team for getting this lead page done in such a short amount of time. Appreciate all your hard work, so many thanks from our team. Also, appreciate the additional hovering text that you guys are doing, can’t wait to see it tomorrow.

Geraldine Lim

Creative Manager & Producer, ANZ, Dentsu Aegis Network

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1300 843 562

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270 Devonshire Street, Surry Hills NSW 2010, Australia

1300 843 562

Request a call when it suits you

hello@persuaders.co

Send us your brief

Visit Us


270 Devonshire Street
Surry Hills NSW 2010
Australia