Going for Growth: Coca-Cola Amatil collaborates with the Persuaders to increase their market

Client Need

CCA were to host a 2019 national Sales Kick Off Roadshow event to define and deliver a ‘new world’ strategy. This strategy encompasses the perfect store framework. This will be built through RSVP; Range, space, visibility and price.

CCA were in need of a design for their concept, RSVP, that portrayed their brand aesthetics. They approached Persuaders to develop a whole new look and feel for the Sales Roadshow event. The design will be used frequently in the event and will take form in the invitations and presentation.

Persuaders took the challenge of creating all their needs within a tight timeline.

Together, CCA and Persuaders designed a spectacular sales event that stood out from its competitors.

Coca Cola Logo
124 slides designed

124

Slides Designed

4 invitation designs

4

Invitation Designs

45 Slide templates

45

Slide templates

The Brief

Coca-Cola Amatil (CCA) is one of the largest bottlers and distributors of beverages in the Asia Pacific. They are also one of the world’s largest bottlers of The Coca-Cola Company range.

They hold a bi-annual Roadshow event to outline their organisational structure, growth plan and sales strategy. This year’s event will introduce the new sales directors of CCA who will be hosting the event for the first time. Due to the change of leadership, there will be a modification of the sales strategy. That is the launch of their ‘new world’ strategy and the reveal of RSVP.

They strive to drive growth through their ‘perfect store framework’ strategy. CCA has noted they are a FMCG (fast moving consumer goods) company and change is inevitable. They want to get their employees to be inspired and on board with the changes as soon as possible. Most importantly, they wanted the audience to feel motivated and proud that they are working with CCA.

The Sales Roadshow event will run throughout the day. As there is a lot of content to deliver during the Roadshow event, CCA needed a way to keep the audience engaged.

The Solution

They contacted Persuaders to create an engaging and inspiring PowerPoint presentation. This will act as a support for the key speakers during the Sales Kick Off Roadshow event.

The Persuaders’ team began with working on the look and feel for the event. Using CCA’s brand colours and assets, we created a mood-board. This acts as the foundation for the look and feel of the event. CCA requested we portray their new strategy through the slide design. We inserted icons and images within the mood-board that we believed represented RSVP. We then supply this to CCA to gain their opinion and approvals before designing the layout of the presentation.

The Persuaders’ team utilise the approved mood-board to create several template slides. Within the template, we incorporated the idea of RSVP through the mail icon and the faded RSVP text background. We provided a variety of slide layouts within a PowerPoint template to speakers of the event.

A PowerPoint template allows the event speakers to make adjustments to their own slides while maintaining the look and feel. All key speakers are able to work on their own content for the presentation if they wished. Then they are able to combine the slides with the others. The aesthetic and branding will still remain.

Together with CCA, we were able to finalise the presentation slides to complement the hosts’ speech. It also effectively presents their brand and helps entertain audience to keep their engagement level high throughout the day.

Using the existing design aesthetic, we also produced the invitations for the event. We produced four invitation designs for CCA to choose from.

The Outcome

Persuaders greatly contributed to the success of Coca-Cola Amatil’s Sales Kick Off Roadshow event. We were able to supply three different services to CCA. These were the invitations, PowerPoint template and PowerPoint presentation.

Invitations

Invitations

The invitations aesthetically layout the event details. They were delivered with a generous amount of time to send to the invitees.

PowerPoint presentation

Presentation

The PowerPoint presentation were in-depth and supported the hosts throughout the event. This consisted of 124 customised, highly designed slides.

PowerPoint Templates

Template

Additionally, CCA can utilise the PowerPoint template in future events.

CCA was amazed at the outcome of the product in such a short period of time and commented “looks fantastic”. The visual reference was able to entice and add that extra level of engagement to support Coca-Cola Amatil.

Need to inspire your audience for your next event?

Contact our team through hello@persuaders.co or call 1300 843 562.

(02) 8985 9499

Request a call when it suits you

hello@persuaders.co

Send us your brief

Visit Us

Suite 4/535 Crown St, Surry Hills NSW 2010, Australia

(02) 8985 9499

Request a call when it suits you

hello@persuaders.co

Send us your brief

Visit Us

Suite 4/535 Crown St
Surry Hills NSW 2010
Australia