Following AGL’s brand update last year, there was an opportunity to leverage the renewed energy and attention this brought. To support the Capital Markets team at AGL to keep their stakeholders and investors confident of their strategy for continued growth.
They needed to transform their investor strategy into an engaging and informative explainer video. The aim was for the video was to be used throughout the year and across the globe. AGL also wanted to use this content to start to distinguish themselves in the market as a progressive Australian company. They were keen to see this video showcasing the new ‘wow’ factor of their new brand, whilst sounding intelligible and authoritative.