Westpac O-Weekender Infographic.
Reminding students of the importance of being financially savvy.
As O-Week activities kicked off, Westpac wanted to remind students of how they could help students be more financially savvy.
We pushed the boundaries with Westpac’s content so that a more appropriate aesthetic for students could be achieved and ensure the message came through the buzz of the O-Week. Detailed illustrations, a warm colour palette and contemporary typefaces made for a captivating campaign piece.