City of Sydney zero waste
Persuader Video.

Highlighting illegal dumping on Sydney streets.

City of Sydney wanted to raise awareness around the fact that most people don’t know that it’s illegal to dump household items on the streets of Sydney. In response, we created an explainer video to articulate the message quickly and effectively in a light tone-of-voice. This was achieved through bold imagery blended with a succinct script and lively animation.

 

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