Over the years, employers have become increasingly aware of the importance of professional development to their employees. After all, they understand no one wants to be stuck in a dead-end job.
Today, job seekers aren’t just looking for the biggest salaries – they’re seeking opportunities that “pay well” in other ways such as on-the-job training, education and ongoing support to move up the career ladder. So, it’s unsurprising that digital learning materials are fast becoming an integral part of modern workplace culture. These materials are usually used by organisations and their leaders to train staff, convey new knowledge, or even provide project updates. But here’s the thing; for this type of learning to work well, it needs to be persuasive and engaging. Indeed, there’s an art to creating effective learning materials. In this blog, I’m going to share a few of my ideas on how leaders can achieve the best results from their learning content. The basics before we dive into the more complex aspects of creating great learning content, here are a few ground rules everyone should follow.
Map out a planDuring the planning phase, you should decide upon the learning objectives and aim to deliver the lesson within a few minutes. A concise, bitesize lesson structure will help you stay on topic and avoid overloading learners with too much information. To avoid confusion and wandering minds, the lesson should also make learning objectives clear from the outset and lead learners through a series of logical steps towards the final goal.
Sometimes, complex technical points can be difficult to convey using the written word. What’s more, large amounts of reading can make for a dismal learning experience. Used wisely, graphics and diagrams offer a welcome break for the eye, but also a more effective way to illustrate points and explain concepts.
Make sure the design is consistent
The lesson must look aesthetically appealing, well organised and authoritative. No one will take messages seriously if they’re delivered through a poorly presented mash-up of different fonts and colours. Consistent use of font, branding, and colour will ensure a more cohesive look and feel which will, in turn, facilitate an unbroken flow of engagement (without any confusion).
Include links to extra resources
While it’s important to deliver your learning objectives succinctly without dwelling on too much detail – learners should be provided with everything they need to easily build on their knowledge. Lessons are much more successful when the most enthusiastic learners can dig deeper while those who struggle can help themselves out along the way. They’ll also make your messages more credible and persuasive.
Recap and reinforce
In a classroom environment, tutors can throw spontaneous questions into the mix at any time to keep learners on their toes. And there’s no reason why learning materials can’t do the same. Building in mini-quizzes and bullet-pointed recaps are a great way to keep learners’ minds active throughout the lesson and instil that all-important sense of participation.
Capture your audiences attention today with great graphics
Want to use graphics but don't know where to start?
- Don’t waste precious time using graphics ineffectively
- Learn to use graphics like a true persuader
- An easy to understand, easy to share infographic