A new tool we are very excited about here at Persuaders is Microsoft Sway. Microsoft Sway is a visual communication tool which makes it easy to create and share interactive reports, presentations, engaging web content and personal stories. Sway is PowerPoint’s artistic sibling, a design tool for creating visually compelling content that looks great on any screen, from smartphones to desktop.


Pros & Cons


  • Super easy interface
  • Subtle, nice animations
  • Aesthetically pleasing
  • Easy to collaborate
  • Quick workflow
  • Embed videos, music or MS Office files


  • Lack of editing
  • You need a Microsoft email account
  • Basic site structure
  • Minimal design templates



Overall Sway is an powerful online tool which is so easy to use, unfortunately, the downfall is the lack of editing controls that you receive with PowerPoint, Keynote and Prezi. Put another way: With PowerPoint think business tailored suit …. With Sway think….One-size-fits-all.

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