How to attract your audience with interesting infographics
Creating interesting infographics can drive tons of traffic to your website or blog. However, many business owners feel too intimidated to ever try using one.
Maybe they don’t have the design prowess. Perhaps they think the content is too dense to boil down into tidbits and bullet points.
We get it. They take a little work, but in the following article we’ll show you that they’re not as hard as you think. Let’s have a look.
What is an infographic?
Infographics might seem like a new tool for marketers over the last five years or so. But what would you say if we told you they’ve been around for thousands of years?
Going back to ancient Egyptians, civilisations were using infographics to tell their stories in easy-to-follow visuals. Those stories resonated, often without the need of a single word.
It’s no wonder marketers are still using them liberally. Use of infographics started to rise as recently as 2017.
What needs to be in place to have a quality infographic? Great content, eye catching visuals, professional design, and accuracy of data.
We will dig deeper into those momentarily. But next, let’s look at the benefits of having and using infographics to promote your business and connect with your audience.
Six benefits of infographics
Infographics have become a sure-fire way of dramatically boosting traffic. That’s likely due to the following benefits.
1. Speedy delivery of content
Your audience shouldn’t need to wade through thousands of words to get to the main points. While there may be a lot of important information to share, without grabbing their attention they’ll never take the next step of digging into the nuts and the bolts of the content.
An infographic provides your audience with an appealing visual that makes it easy to take in the key points. In fact, visuals are processed 60,000 times faster than words. As such, people are more willing and able to absorb this information. Then they’ll be able to decide if they want to learn more.
Consumers are facing content overload, so it can be hard to get cut through and keep the attention of a relevant audience. Infographics help you do exactly that.
2. Easy to share
Social media is stronger than ever and our feeds are largely visual, with increasing popularity of video and graphics.
For use on platforms like instagram, which aren’t able to easily display full infographics, you can easily split your infographic into social tiles. Social tiles are created in the same style as your infographic but will only focus on one key message or stat. You can create a series of posts or stories from an infographic that will give you ample reach and improve the chances that your audience will see at least one part of the infographic and click on your page to see more.
There are many different ways to design and share infographics. You can incorporate them into presentations, share them through eDMs, print them on posters or flyers and post them to your website. Whichever visual medium(s) will reach your key audience.
You can even make them animated or interactive so they’re even more engaging.
Professional designers will work closely with you to understand your preferences personal/brand personality and create a bespoke infographic that reflects that style.
4. Fun to Create
Infographics are a great way to express creativity, even for topics that are typically a little more serious. You can incorporate storytelling into your infographics to improve retention, kind of like we’ve done with ANZ and Unilever.
5. Simple to Outsource
Good news for those of you who don’t trust your design skills (or just don’t have the time). It’s easy to find designers to complete the work for you.
Be warned: You often get what you pay for in this space. Don’t hire anyone without being able to review work samples first.
6. Appeal to Visual Learners
You may not realise it, but about two-thirds of the population (65 percent) are visual learners. This makes it pretty clear that you can’t ignore the importance of having persuasive visuals to progress your business.
Building effective infographics
Now that we know what an infographic is and how it benefits your business, let’s turn our attention to what’s involved with building a powerful infographic. There are nine things you can do to create an infographic that will inform your audience and promote brand awareness.
1. Determine the theme
Infographics come in a variety of shapes and sizes. You can use them to tell stories, share fun information or portray the importance of more somber and serious topics.
When working with a designer, make sure you discuss the tone and theme you want to go with. Discuss how you want the audience to feel and react when they read your infographic, as this will help them capture the right theme.
2. Pull together brand components
Your infographic is an extension of your brand. That means it should accurately reflect your business’ visual style and tone of voice.
Share any brand guidelines and assets (fonts, logos, colour palettes, icons, etc.) with your designer to ensure they can deliver an infographic that’s fully on brand.
3. Focus on content
There are three steps to determining an infographic’s content. They are:
- Research: Perhaps you’re using an infographic to summarise a major report or research finding, in which case you’ll have all the information you need. If not, ensure you are using reliable sources to pull out factual information that advances your message.
- Structure: Make notes when reviewing all data, arrange it into categories, and arrange in a way that will make logical sense to someone who has never seen the information before. Try to keep it straight forward with no more than 10-15 pieces of information.
- Create: Tie it all together with cohesive visuals that complement your copy and reflect your brand in an appealing, easy to follow manner.
4. Get feedback
Before publishing, share this with key members of your team and, if possible, external stakeholders you trust to get feedback and make final tweaks.
This feedback can be invaluable at times. For example, there could be something you thought was clear that’s actually more challenging for someone who has not been directly involved in the process of creating the infographic. Rather than losing credibility or missing out on valuable engagement, you can address this issue and update your infographic before publishing.
Interesting infographics make your business unforgettable
Interesting infographics are the goal. They share information that engages the audience, encourages retention and connects them to your brand.
If you need help developing an infographic that will move your brand forward, get in touch with our team today.