eLearning videos can be used in so many different scenarios around the workplace. With versatility being one of their greatest selling points, videos are an ideal medium for delivering formal training such as professional skills, soft skills and compliance while they can also be used to familiarise staff with new tools and concepts. And the best part, you don’t need to pay an experienced professional to run the training session over and over again! But how effective are your eLearning videos at doing the job they’re meant to do?
The problem is, many traditional eLearning videos are created using the passive approach to learning – that is, delivering a linear story which runs continuously from the moment learners hit the ‘play’ button. Unsurprisingly, this experience isn’t great for keeping people engaged and on the ball.
Today, video creation techniques have become so much more sophisticated that it’s possible to incorporate several ‘interactive’ elements to keep learners switched on and ensure new information actually sticks. In fact, interactive videos are said to have 10 times the impact of traditional video while they appeal to more varied learner profiles and deliver a higher ROI – not least because you can afford to make them longer without losing attention.
So, here’s a quick guide to creating eLearning videos that are incredibly successful when it comes to encouraging that all-important audience participation!
Don’t be afraid to branch out and reach out
Viewers often lose connection with eLearning videos that take a ‘one-size-fits-all’ approach to sharing knowledge. This is because learners either find themselves listening to a drone of information they already know, or on the receiving end of lessons that are completely irrelevant for their job.
Branching is an effective way to ensure your videos cater to a wide range of individuals and their knowledge base. It essentially means incorporating a comprehensive menu at the start of the video, so learners can select chapters (or part thereof) that are most suitable to them. And you don’t have to stop there. Branching menus can also be presented at intervals throughout the duration of a video so participants are empowered to shape the direction of their training according to individual needs and preferred scenarios.
Test and recap
Pop quizzes and questions are great for instilling a real sense of purpose and value among eLearners. They’re a constant reminder of why the audience is doing what they’re doing, how much they’re actually taking in and where their strengths and weaknesses lie.
These types of insightful and useful interactions could come in several forms. These include one-off questions, multiple choice questions or game-like scenarios such as filling in the blanks, drag and drop exercises or matching summaries with images or diagrammatic representations.
Pass me the zoom lens!
Sometimes, the key to effective learning is having the ability to go at your own pace and walk around the finer details at your leisure – just as you would if you were perusing some exhibits at a museum!
Unlike traditional eLearning videos that set their own pace, interactive videos can allow learners to pause play and take advantage of a series of tools to encourage further examination. For example, this could involve zooming in on diagrams, infographics, charts, graphs and images for a closeup view along with the ability to click or ‘hover’ around the visual display to reveal further insights and information.
Gamification for some healthy rivalry
There’s nothing like a bit of friendly competition and the challenge of improving performance to encourage learning among colleagues. So, introduce some scoring feedback to your videos to let learners know exactly how they’re progressing (and how they compare to their team members!)
Whatever exercises you’ve introduced to your video to continually measure your learners’ ever-expanding knowledge, take the opportunity to compile a neat report they can save, share and refer to in future. This could comprise anything from numerical scores, gradings and percentage improvement calculations, to progress bars, charts and graphs.
Save my spot (‘Bookmarking’)
Giving control and ownership over eLearning videos is key to maximising personalisation which results in increased engagement and interactivity with the content. ‘Bookmarking’ essentially enables viewers to create a tailored version of the Table of Contents – a version that resonates (and is more useful!)
By using a bookmarking tool, learners can save and name specific locations in the video, pick up from where they left off and easily jump back and forth to their heart’s content – just to ensure those tricky bits have really sunk in!