by Jacqui O'Brien | Jun 13, 2018 | Persuader Values
How much should we compromise as designers and innovators… if at all and how is it that we value loss -in a world that’s built for winners? AKQA’s CEO Ajaz Ahmed started Day 2 of Semi Permanent with some pretty mind blowing questions and ideas; enough to have even my... 
by Jacqui O'Brien | Jun 1, 2018 | Persuader Values
In the business world, every decision carries a high degree of risk. Whether it’s to do with strategy, finance, human resources, structural or operational, there’s so much more at stake compared to your average weeknight meal choice.So, it’s unsurprising new ideas are... 
by Jacqui O'Brien | Nov 15, 2017 | Persuader Values
The rising trend of brand activism: Why making your values known is great for business. No matter what you’re trying to create – whether it’s a presentation, pitch, marketing and training materials, or an explainer video (the list could go on) – authenticity and... 