EXPLAINER VIDEOS :
INTRODUCTION & BENEFITS
Firstly, what is an Explainer Video? An explainer video is a 1-2 minute video used to introduce a business, product or service. They are a fast and impactful medium to communicate a tonne of information in a concise and succinct manner. It aims to be informative and clear without taking up too much time and should address a few fundamentals: the problem, the solution and how it works. Think; 30 second elevator pitch but with animated visuals.
So now you know what an explainer video is – why should you invest in producing one for your business?
1. HIGHER RANKING ON GOOGLE SEARCH
Large corporations, small businesses and start-ups all accept the importance and impact their websites ranking on Google can have on their business. Higher Google ranking = more exposure = increase revenue. So it is difficult to ignore the Forrester study that says ‘pages with video are 53 times more likely to rank on the first page of Google search results’. Reason for this is that Google gives more attention to blended results.
Google algorithms also want to know how many times a video has been watched, so we suggest uploading your explainer video to You Tube or Vimeo and then embed it on your website (the views on the video on your site will also get included in the tally). This will give your website incredible opportunity to jump to the first page of results.
2. INCREASE CONVERSION RATES
Due to high-speed connections and vast amounts of content, people are not willing to be patient and stay on any one page for a long time. The average online attention span is 8 seconds. If they are not engaged in those 8 seconds, they will move on to the next site.
This hurts your business in 2 ways:
- Not only are people leaving your website without purchasing but,
- It will also generate a high bounce rate (people leaving your website after viewing a single page) that will affect your site’s ranking.
An explainer video will not only get their attention immediately and make them stay, but according to a recent survey conducted by Video Rascal, it will also significantly increase their likelihood to make a purchase.
3. CLARIFY YOUR OBJECTIVE
People gain a better understanding of a business, product or service once they see and hear someone explain it. Explainer videos take the guesswork out of describing the usefulness and function something.This is especially helpful when what you are trying to explain is complex.
An explainer video will help you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
4. HELP YOUR AUDIENCE RETAIN INFORMATION
If a picture is worth a thousand words – imagine what a video is worth.
- 90% of information transmitted to the brain is visual
- People retain 80% of what they see and only 20% of what they read
- Visuals are processed 60,000 times faster
Using video in your website is most effective way for your audience to retain and recall the information you have just explained.
5. SHOWCASE YOUR PERSONALITY
Brand personality is not only applicable to large corporations; it’s just as important for small business and start-ups to have a developed brand personality too. People want to be able to put a face to your brand/name and this is especially the case for online businesses where the customer will have little, if any contact with you directly.
Explainer videos give you the opportunity to showcase your brand personality and are a great way to establish a ‘virtual’ connection with your customers. It helps people gain a sense of trust in you and the product or services you sell.
These are just a handful of benefits of why more and more businesses around the world are investing in producing explainer videos.
This is an archived post from our predecessor The JOB Creative.
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