Dentsu Aegis Case Study
Unique, interesting and exciting digital thought pieces.
With 52 unique and interesting digital thought pieces linking off to supporting articles Dentsu Aegis wanted a tool to be able to share this information – generate interest and engagement with the parent company brand across Australia. They wanted to share through internal networks and across social media. Mobile viewing was a major factor as well as creating a solution that was visually appealing and eye-catching to an audience that’s ingrained in the digital media space daily.
Average site duration
Solving the problem
We proposed an interactive micro-site comprising of bespoke designed and animated tiles that link through to the respective articles. Icons, colour and images were used to create a vibrant and visually engaging content hub. The tiles were created so they could be used and reused across social media channels and internal communications.