Dentsu Aegis Case Study

Unique, interesting and exciting digital thought pieces.

Results Driven

With 52 unique and interesting digital thought pieces linking off to supporting articles Dentsu Aegis wanted a tool to be able to share this information – generate interest and engagement with the parent company brand across Australia. They wanted to share through internal networks and across social media. Mobile viewing was a major factor as well as creating a solution that was visually appealing and eye-catching to an audience that’s ingrained in the digital media space daily.

0:41 sec

Average site duration

00

Reach Globally

77.9%

AU

7%

UK

4.4%

US

2.9%

NZ

7.8%

Other Countries

Solving the problem

We proposed an interactive micro-site comprising of bespoke designed and animated  tiles that link through to the respective articles. Icons, colour and images were used to create a vibrant and visually engaging content hub.
The tiles were created so they could be used and reused across social media channels and internal communications.

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