AGL Video Re-Energising AGL’s future
Report with precision and clarity for the yearly financial review.
Following AGL’s brand update last year, there was an opportunity to leverage the renewed energy and attention this brought. To support the Capital Markets team at AGL to keep their stakeholders and investors confident of their strategy for continued growth.
They needed to transform their investor strategy into an engaging and informative explainer video. The aim was for the video was to be used throughout the year and across the globe. AGL also wanted to use this content to start to distinguish themselves in the market as a progressive Australian company. They were keen to see this video showcasing the new ‘wow’ factor of their new brand, whilst sounding intelligible and authoritative.
Views on YouTube
Solving the Problem
To meet the requirements of the AGL team we designed an engaging animated explainer video that fully captured and utilised the new brand, beautiful design and encapsulated the progress of the brand and business. Highlighting the key stats and achievements thus far whilst showcasing the new brand image for the ASX-listed company.
The outcome was a highly engaging 3 minute condensed and polished explainer video that depicted mini-scenes and future-state scenarios, having fun with the new branding’s illustrative style that we have been instrumental in developing for AGL.